Privacy Policy

BURMAX.COM PRIVACY POLICY

Last modified October 31, 2023

ATTENTION: PLEASE READ THIS BURMAX.COM PRIVACY POLICY (“PRIVACY POLICY”) CAREFULLY. THIS PRIVACY POLICY PERTAINS TO YOUR ACCESSING, DOWNLOADING, OR USING THE WWW.BURMAX.COM WEBSITE AND WHOLESALE CUSTOMER CARE PORTAL (THE “WEBSITE”), YOUR ACCESSING ANY ASSOCIATED CONTENT, INCLUDING ALL CONTENT AVAILABLE THROUGH THE WEBSITE, AND COMMERCIAL TRANSACTIONS USING THE WHOLESALE CUSTOMER CARE PORTAL.

THIS WEBSITE IS INTENDED FOR THE USE OF OUR WHOLESALE CUSTOMERS ONLY. IF YOU ARE NOT A REPRESENTATIVE OF A WHOLESALE CUSTOMER OF BURMAX, WE WILL NOT COLLECT (AND YOU SHOULD NOT SUBMIT) YOUR PERSONAL INFORMATION THROUGH THE WEBSITE.

IF YOU HAVE RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT, PLEASE SEE THE CCPA SUPPLEMENT BELOW. IF YOU HAVE RIGHTS AS A RESIDENT OF NEVADA, PLEASE SEE THE YOUR NEVADA PRIVACY RIGHTS SECTION BELOW.

The Website is operated by The Burmax Company, Inc., 28 Barretts Ave, Holtsville, NY 11742. This Privacy Policy describes the information collected through Your use of the Website, how We use it, how We share it, how We protect it, and the choices You can make about Your information.

ATTENTION: PLEASE READ OUR PRIVACY POLICY CAREFULLY BEFORE ACCESSING OR USING THE WEBSITE. ACCESSING OR USING THE WEBSITE INDICATES THAT YOU ACCEPT AND AGREE TO BE BOUND BY THIS PRIVACY POLICY IN FULL. IF YOU DO NOT ACCEPT THIS PRIVACY POLICY, DO NOT ACCESS OR USE THE WEBSITE. You acknowledge (a) that You have read and understood this Privacy Policy; (b) that this Privacy Policy shall have the same force and effect as a signed agreement; and (c) that by agreeing to this Privacy Policy, You consent to receive notifications regarding security incidents to the email address We have on file for You.

Unless explicitly stated otherwise, any new features that augment or enhance the current Website shall be subject to this Privacy Policy.

Please review the Privacy Policy each time You use the Website. BY USING THE WEBSITE, YOU AGREE TO BE BOUND BY THE MOST RECENT VERSION OF THE PRIVACY POLICY. If We materially change this Privacy Policy, We will let You know by sending an email notifying You of the changes to the email address We have on file for You.

I. Information We Collect

We collect information from You when You use the Website, open a customer account with us, contact or interact with us, and voluntarily provide us with Your comments and other content in connection with using the Website.

When You subscribe to receive product information, technique videos, promotions, and newsletters, We may collect Your first name, last name, email address, birth month and day, and company name.

When You create or log into an account, We collect Your name, email address, and password.

When You open and account or place an order, We collect Your company’s billing information (including Your name, address, telephone number, Your shipping information (including Your name, address, and telephone number), and we may collect Your credit card information (including Your credit card number, credit card type, expiration date, and security code).

We may collect information about You from third-party sources. The Website provides links to our social media pages, including our Facebook, Instagram, and Twitter Pages. If You connect with social media websites through the Website, We may receive personal information about You.

We automatically collect information regarding each user of our Website, including Your IP address, the domain name of Your Internet service provider, the Website features You use and the time of Your use, Your device information (e.g., device model and operating system version), and aggregated information that cannot be used to specifically identify You when You use the Website. Additional information collected is described in the Analytics and Cookies sections below.

We may combine all of the information We collect from You and use it in the manner described in this Privacy Policy.

II. How We Use Information

We use the information that We collect for several purposes, including:

The purposes for which it was provided;
To provide information and respond to requests for products and services;
To process and respond to customer inquiries and comments;
To provide the products You order;
To process payment transactions (Your information will be used to submit Your payment information to our payment processor);
To create or add to Your registered account;
To display relevant advertising;
To administer, operate, and improve the Website;
To personalize and enhance Your experience using the Website;
To send periodic emails. If email recipients choose, the email address they provide may be used to send them occasional news, updates, related product or service information, etc. Note: If at any time email recipients would like to unsubscribe from receiving future commercial emails, We include unsubscribe instructions at the bottom of each email;
To generate and review reports and data about our user base and Website usage patterns;
To analyze the accuracy, effectiveness, usability, or popularity of the Website;
To compile aggregate data for internal and external business purposes;
To prevent fraud and abuse of the Website and to otherwise protect You and our business;
To assist law enforcement and respond to subpoenas; and
To perform other business activities as needed, or as described elsewhere in this Privacy Policy.
As explained elsewhere in this Privacy Policy, personal information We collect may be processed by our partners in providing services related to the Website (such as administration services, technical services relating to the maintenance, servicing, and upgrading of software, hosting services, customer service, data migration services, and analytical services, among others).

III. How Information is Disclosed

Information may be disclosed to third parties in accordance with our Privacy Policy. Please note that a user may choose not to share certain information as described in the Analytics section below.

We use Google Analytics to better understand who is using the Website and how people are using it. Google Analytics uses cookies to collect and store information, such as Website pages visited, places where users click, time spent on each Website page, Internet Protocol address, type of operating system used, language preference, location-based data, device ID, search traffic, gender, and age. We use this information to improve the Website and as otherwise described in this Privacy Policy. Please see: https://policies.google.com/technologies/partner-sites for information about how Google Analytics uses this information, and visit: https://tools.google.com/dlpage/gaoptout for information about the Google Analytics Opt-out Browser Add-on. Google may track Your activity over time and across websites.

We also use Klaviyo Analytics & Reporting. Klaviyo may collect information related to Your social media handles and usernames, likes, favorites, and interactions (including comments) with Facebook, Instagram, and Twitter feeds, page views, campaigns, technology, conversions and purchase data, location, age, gender, number of sessions, session type (i.e., new or returning), email deliveries, opens, views, clicks, and unsubscribes, and information related to pay-per-click advertising campaign participation and deliveries. For more information, please visit the Klaviyo privacy policy at: https://www.klaviyo.com/legal/privacy/privacy-notice

We may deliver advertisements to You, including through the use of Google Analytics Advertising Features. We have implemented the following Google Analytics Advertising Features: Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, AdSense, Google Ads, Big Query, Ad Exchange, Campaign Manager, and Search Console. We may also work with third-party advertising companies that help deliver these advertisements to You. You may opt out of some Google Analytics Features through Ads Settings or Ad Settings for mobile apps. To learn more about third-party online advertising and to opt out of certain types of advertising, please see: https://optout.networkadvertising.org/?c=1 or https://tools.google.com/dlpage/gaoptout/.

We, along with third parties, use cookies, local storage objects, Web beacons, and other technologies. These technologies are used for tracking, analytics, and personalization and optimization of the Website.

Cookies are small files that are transferred to and stored on Your computer through Your Web browser (if You allow it) that enable the website’s or service provider’s system to recognize Your browser and capture and remember certain information. You can instruct Your browser to stop accepting cookies. But, if You do not accept cookies, You may not be able to use all portions of all functionality of the Website.

Flash cookies (also known as local shared objects) are data files that can be created on Your computer by the websites You visit, and are a way for websites to store information for later use. Flash cookies are stored in different parts of Your computer from ordinary browser cookies. You can disable the storage of flash cookies. For additional information about managing and disabling flash cookies, please visit: https://www.adobe.com/products/flashplayer/end-of-life.html

Web beacons are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. You can disable the ability of web beacons to capture information by blocking cookies.

We use cookies and other tracking technologies on the Website to help us understand and save Your preferences and interests, so We can personalize Your future visits and compile aggregate data about Website traffic and Website interaction to offer better Website experiences and tools in the future.

Some of our business partners, such as our analytics providers and advertising networks, also use cookies and other tracking technologies on our Website, some of which may track users across websites and over time.

Third-Party Service Providers and Business Partners. We may use third-party service providers and business partners to perform functions in connection with the Website, such as social sharing, marketing, site analytics, relationship management, order fulfilment (for the purposes of which We may share Your information with DHL, FedEx, and USPS), functions related to analyzing and improving the Website usefulness, reliability, user experience, and operation, storing data, and as otherwise described in this Privacy Policy. We also may share personal information with these providers and partners for their direct marketing and promotional purposes and so they can provide services to You.
DoubleClick/Google Ad Manager. We use DoubleClick/Google Ad Manager to improve advertising. DoubleClick/Google Ad Manager is a Google/Alphabet service used for advertising. For more information on the information DoubleClick/Google Ad Manager will collect, please visit: https://support.google.com/dfp_premium/answer/2839090?hl=en&ref_topic=7395141. If You wish to opt out of DoubleClick/Google Ad Manager’s use of cookies, please visit: https://support.google.com/ads/answer/2662922?hl=en&ref_topic=7048998 or http://optout.networkadvertising.org/#!/.
Facebook. By clicking on the Facebook button on the Website, You will be automatically transported to the official Facebook Page for Burmax, https://www.facebook.com/burmax/
Facebook Custom Audience. We use the Facebook Pixel to analyze user activity on our Website for remarketing and behavioral targeting. The Facebook Pixel is triggered when You perform certain activities on the Website, and aids us in displaying Facebook ads to Facebooks users who have visited our Website, or Facebook users who share certain characteristics with visitors to our Website. Facebook and other third parties may use cookies, web beacons, and other storage technologies to collect information from the Website and from other Internet websites, and use that information for the purposes of targeting ads and providing measurement services. Facebook may track Your activity over time and across websites. For more information about the data Facebook collects, please visit Facebook’s data policy at: https://www.facebook.com/about/privacy/update. For specific information about Facebook Pixel, please visit: https://www.facebook.com/business/help/742478679120153?id=1205376682832142 If You are logged into Facebook, You can opt out of the collection and use of Your information for targeted advertising by visiting: https://www.facebook.com/adpreferences/ad_settings/?entry_product=account_settings_menu You can also visit https://optout.aboutads.info/?c=2&lang=EN for more information about ad targeting and exercising Your choice to opt out of the collection of information for ad targeting.
Klaviyo. We use Klaviyo for marketing purposes. Klaviyo may collect Your first name, last name, email address, birthday month, company name, telephone number, IP address, student status, graduation date, and online username(s). For more information, please visit the Klaviyo privacy policy at: https://www.klaviyo.com/legal/privacy/privacy-notice
Instagram. By clicking on the Instagram button on the Website, You will be automatically transported to the official Instagram Page for Burmax, https://www.instagram.com/Burmax/
Trustpilot. We use Trustpilot to facilitate reviews on the Website. Trustpilot may collect Your name, email address, reference number (such as Your order ID), order information, and information related to the products You review. For more information, please visit the Trustpilot privacy policy at: https://legal.trustpilot.com/for-businesses/business-privacy-policy
X (f/k/a Twitter). By clicking on the Twitter button on the Website, You will be automatically transported to the official Twitter Feed for Burmax, @Burmax, https://twitter.com/Burmax
YouTube. We post videos on YouTube that are available on our account, viewable at: https://www.youtube.com/ YouTube may collect location information, browser and device information, information related to websites visited, queries searched, ads viewed, and videos watched, and account information. For more information, please visit Google’s privacy policy at: https://policies.google.com/privacy
Vimeo. We host videos on Vimeo that are embedded in the Website. For more information, please visit the Vimeo privacy policy at: https://vimeo.com/privacy
Advertisers. We may share information with advertisers on the Website for use in their advertising and marketing.
Payment Processing. Any credit card information You provide may be shared with and may be stored by our credit card processor Elavon. For more information, please visit Elavon’s privacy policy at: https://payments.cenpos.com/index.html
Business Changes. If we become involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction, or if the ownership of all or substantially all of our business otherwise changes, We may transfer Your information to a third party or parties in connection therewith.
Affiliates. We may also share Your information with our affiliates for purposes consistent with this Privacy Policy. Our affiliates will be required to maintain that information in accordance with this Privacy Policy.
Investigations and Law. We may disclose information about You to third parties if We believe that such disclosure is necessary to:
- Comply with the law or guidance or cooperate with government or law enforcement officials or private parties;
- Investigate, prevent, or take action regarding suspected illegal activities, suspected fraud, the rights, reputation, safety, and property of us, users, or others, or violations of our policies or other agreements with us;
- Respond to claims and legal process (for example, subpoenas); and/or
- Protect against legal liability.
Aggregated Information. We may share aggregated information relating to users of the Website with affiliated or unaffiliated third parties. This aggregated information does not contain personal information about any user.
Analytics. We use third-party analytics tools to better understand who is using the Website and how people are using it. These tools may use cookies and other technologies to collect information about Your use of the Website and Your preferences and activities. These tools collect information sent by Your device or the Website and other information that assists us in improving the Website. This information may be used to analyze and track data, determine the popularity of certain content, and better understand Your online activity, among other things.
Cookies and Other Tracking Technologies
- Persistent cookies remain on the visitor’s computer after the browser has been closed.
- Session cookies exist only during a visitor’s online session and disappear from the visitor’s computer when he/she closes the browser software.

IV. Security

We implement a variety of security measures to protect the safety of Your personal information when You enter, submit, or access Your personal information.

While We take reasonable measures to protect the information You submit via the Website against loss, theft, and unauthorized use, disclosure, or modification, We cannot guarantee its absolute security. No Internet, email, or mobile application transmission is ever fully secure or error free. Email or other messages sent through the Website may not be secure. You should use caution whenever submitting information through the Website and take special care in deciding with which information You provide us.

We cannot guarantee that transmissions of Your personal information will be fully secure and that third parties will never be able to defeat our security measures or the security measures of our partners. WE ASSUME NO LIABILITY FOR DISCLOSURE OF YOUR INFORMATION DUE TO TRANSMISSION ERRORS, THIRD-PARTY ACCESS, OR CAUSES BEYOND OUR CONTROL.

Any information collected through the Website is stored and processed in the United States. If You use our Website outside of the United States, You consent to having Your data transferred to the United States.

V. Data Retention Policy, Managing Your Information

We will retain Your information for as long as You use the Website and for a reasonable time thereafter. We may maintain anonymized or aggregated data, including usage data, for analytics purposes. We may retain and use Your information as necessary to comply with our legal obligations, resolve disputes, and/or for the period required by laws in applicable jurisdictions. Please note that some or all of the information We have collected may be required for the Website to function properly.

VI. Links to Other Services or Applications

This Privacy Policy applies only to the Website. The Website may contain links to other websites or apps or may forward users to other websites or apps that We may not own or operate and to which this Privacy Policy does not apply. The links from the Website do not imply that We endorse or have reviewed these websites or apps. The policies and procedures We describe here do not apply to these websites or apps. We neither can control nor are responsible for the privacy practices or content of these websites or apps. We suggest contacting these websites or app providers directly for information on their privacy policies. Nonetheless, We seek to protect the integrity of our Website and welcome any feedback about these linked websites and mobile applications.

VII. Your Choices Regarding Your Information

You have choices regarding the use of information by the Website.

Changing Your Information – To change Your information, you may email us at [email protected].
Closing Your Account - You may close Your account by contacting us at 1-800-645-5118. If the email account associated with Your email address is not active, we may close Your account without notice.

VIII. Children

Our Website is for our wholesale customers others who are seeking general information about or products. It is not intended for children under 16 years of age. We do not knowingly collect personal information from an individual under age 16. If You have reason to believe that We may have accidentally received personal information from an individual under age 16, please contact us immediately at [email protected].

IX. Changes to Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this Privacy Policy periodically, and especially before You provide any information. This Privacy Policy was made effective on the date indicated above.

X. How to Contact Us

Please feel free to contact us by email at [email protected]., or by writing us at The Burmax Company, Inc., 28 Barretts Ave, Holtsville, NY 11742, if You have any questions about this Privacy Policy.

XI. Your Nevada Privacy Rights

Senate Bill No. 220 (May 29, 2019) amends Chapter 603A of the Nevada Revised Statutes to permit a Nevada consumer to direct an operator of an Internet website or online service to refrain from making any sale of any covered information the operator has collected or will collect about that consumer. You may submit a request pursuant to this directive by emailing us at [email protected]. We will provide further information about how We verify the authenticity of the request and Your identity.

Supplement for California Residents- Last Updated October 2023

This Privacy Policy for California Residents supplements the information contained in our general Burmax.com privacy policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "You"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this Policy.

You will not need to create an account to exercise Your rights. California residents have the right to:

Request that We disclose, free of charge (unless Your requests are manifestly unfounded or excessive), the categories and specific pieces of personal information that We have collected in the preceding 12 months. To exercise this right, You must provide a verifiable consumer request by either calling us at 1-800-645-5118, or by emailing us at [email protected].
Request that We delete personal information about You that We may have collected. To exercise this right, You must provide a verifiable consumer request by either calling us at 1-800-645-5118, or by emailing us at [email protected].
Request that, for personal information that We have collected in the preceding 12 months, We disclose, free of charge (unless Your requests are manifestly unfounded or excessive), the categories of personal information that We have collected about You, the categories of sources from which the personal information was collected, the business purpose for collecting personal information, the categories of third parties with whom We share personal information, and the specific pieces of personal information We have collected about You. To exercise this right, You must provide a verifiable consumer request by either calling us at 1-800-645-5118, or by emailing us at [email protected].
Request that, for personal information that We have disclosed for a business purpose in the preceding 12 months, We disclose, free of charge (unless Your requests are manifestly unfounded or excessive), the categories of personal information that We have collected about You, the categories of personal information that We have disclosed about You for a business purpose, and the categories of third parties to whom each category of personal information was disclosed. To exercise this right, You must provide a verifiable consumer request by either calling us at 1-800-645-5118, or by emailing us at [email protected].

Please note that the California Consumer Privacy Act of 2018 (“CCPA”) entitles California consumers and others to instruct a business that sells personal information about the consumer to third parties not to sell the consumer’s personal information. We do not believe that We “sell” Your information within the meaning of “sale” under the CCPA. However, We recognize that the meaning of “sale” under the CCPA is still unclear. As clarifying regulatory guidance becomes available, We will update our policies accordingly. We do not have actual knowledge that We sell the personal information of minors under 16 years of age.

Before We can fulfill the requests noted above, We must verify Your identity. If You have a password-protected account with us, We can verify Your identity through our existing authentication procedures for Your account. However, We will require You to re-authenticate Yourself before We can disclose or delete any of Your information.

If You do not have a password-protected account with us, We will require You to provide us with Your name, telephone number, email address, and home address, together with a signed declaration under penalty of perjury that You are the consumer whose personal information is the subject of the request. We will match this information to the personal information We maintain.

You can also authorize another person, called an agent, to exercise Your rights on Your behalf. You must provide the authorized agent written and signed permission to act on Your behalf. We may deny requests from an authorized agent who does not submit proof that he or she has been authorized to act on Your behalf. Furthermore, We may require You to verify Your identity directly with us. We may also require You to directly confirm with us that You have provided the authorized agent permission to submit a request on Your behalf. An authorized agent can make a request on Your behalf by either calling us at 1-800-645-5118, or by emailing us at [email protected].

We may not discriminate against You because You exercised any of Your rights under the CCPA, including, but not limited to, by:

Denying goods or services to You.
Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties.
Providing a different level or quality of goods or services to You.
Suggesting that You will receive a different price or rate for goods or services or a different level or quality of goods or services.

However, nothing prohibits us from charging You a different price or rate, or from providing a different level or quality of goods or services to You, if that difference is reasonably related to the value provided to us by Your data.

We may offer financial incentives, including payments to You as compensation, for the collection of personal information, the sale of personal information, the retention of personal information, or the deletion of personal information. We may also offer a different price, rate, level, or quality of goods or services to You if that price or difference is directly related to the value provided to us by Your data.

We may use, or disclose the personal information We collect for one or more of the following purposes:

To fulfill or meet the reason You provided the information. For example, if You share Your name and contact information to request a price quote or ask a question about our products or services, We will use that personal information to respond to Your inquiry. If You provide Your personal information to purchase a product or service, We will use that information to process Your payment and facilitate delivery. We may also save Your information to facilitate new product orders or process returns.
To provide, support, personalize, and develop our Website, products, and services.
To create, maintain, customize, and secure Your account with us.
To process Your requests, purchases, transactions, and payments and prevent transactional fraud.
To provide You with support and to respond to Your inquiries, including to investigate and address Your concerns and monitor and improve our responses.
To personalize Your Website experience and to deliver content and product and service offerings relevant to Your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with Your consent, where required by law).
To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.]
For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
As described to You when collecting Your personal information or as otherwise set forth in the CCPA.
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our [Website users/consumers] is among the assets transferred.

We will not collect additional categories of personal information or use the personal information We collected for materially different, unrelated, or incompatible purposes without providing You notice.

NOTICE OF FINANCIAL INCENTIVE We may offer a financial incentive for enrolling in our marketing lists. In exchange for Your enrollment in our marketing lists, We may offer You free products. Your contact information is valuable for us to be able to reach You about upcoming product launches and sales and, as a current or potential customer, We determine that the value of Your contact information is a free product. To enroll in our marketing lists, We will collect Your name and email address. You may opt in to this incentive by filling out the form to receive our marketing. You have the right to withdraw from this incentive at any time by sending an email to [email protected] with "Unsubscribe" in the subject line.

To the extent that anything in this Supplement for California Residents conflicts with the Policy, this Supplement for California Residents shall govern.

Categories of personal information collected in last 12 months	Purposes for which personal information will be used
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers	Processing or fulfilling orders and transactions; creating, maintaining, and servicing accounts; providing customer service; verifying customer information; processing payments; undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Burmax, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Burmax; providing advertising or marketing services; providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity
Any categories of personal information described in subdivision (e) of Section 1798.80 (California Customer Records statute, Cal. Civ. Code 1798.80(e)), including bank account number, credit card number, debit card number, or any other financial information	Processing or fulfilling orders and transactions; creating, maintaining, and servicing accounts; providing customer service; verifying customer information; processing payments; undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Burmax, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Burmax; providing advertising or marketing services; providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity
Characteristics of protected classifications under California or federal law	Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Burmax, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Burmax; providing advertising or marketing services; providing analytic services
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	Processing or fulfilling orders and transactions; creating, maintaining, and servicing accounts; providing customer service; verifying customer information; processing payments; undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Burmax, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Burmax; providing advertising or marketing services; providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement	Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Burmax, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Burmax; providing advertising or marketing services; providing analytic services; debugging to identify and repair errors that impair existing intended functionality; undertaking internal research for technological development and demonstration
Geolocation data	Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Burmax, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Burmax; providing advertising or marketing services; providing analytic services
Professional or employment-related information	Processing or fulfilling orders and transactions; creating, maintaining, and servicing accounts; providing customer service
Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes	Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by Burmax, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by Burmax; providing advertising or marketing services; providing analytic services

Categories of sources from which personal information is collected
Advertising/Marketing Providers
Analytics Providers
Consumers and Wholesale Customers
Social Media Platforms
Corporate information databases, like Dun & Bradstreet

Categories of third parties with which We share personal information
Advertising/Marketing Providers
Affiliates
Analytics Providers
Consumer Review Management Tools
Payment Processors/ Point-of-Sale Platforms
Social Media Platforms
Video Hosting and Sharing Platforms
Customer Relationship Management Platforms

Categories of personal information that We have disclosed for business purposes in last 12 months	Categories of third parties to whom the information was disclosed for business purposes
First Name Last Name Email Address Credit Card Number Credit Card Expiration Date CVV Billing Address Mailing Address Phone Number	Advertising/Marketing Providers Analytics Providers Payment Processors/ Point-of-Sale Platforms

Categories of personal information that We have disclosed for business purposes in last 12 months

Categories of third parties to whom the information was disclosed for business purposes

First Name

Last Name

Email Address

Credit Card Number

Credit Card Expiration Date

CVV

Billing Address

Mailing Address

Phone Number

Advertising/Marketing Providers

Analytics Providers

Payment Processors/ Point-of-Sale Platforms

XII. Information Collected From Other Websites and Mobile Applications and Do Not Track Policy

Your browser or device may offer You a “Do Not Track” option, which allows You to signal to operators of websites, web applications, mobile applications, and services (including behavioral advertising services) that You do not wish such operators to track certain of Your online activities over time and/or across different websites or applications. The Website does not support Do Not Track requests at this time, which means that We or our analytics providers or other third parties with which We are working may collect information about Your online activity both during and after Your use of the Website.

XIII. Shine the Light Notice

Section 1798.83 of the California Civil Code permits California residents to request from a business, with whom the California resident has an established business relationship, certain information about the types of personal information the business has shared with third parties for those third parties’ direct marketing purposes, and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. You may make one request each year by emailing us at [email protected] or by writing us at the address listed at the end of the Policy. Please allow 30 days for a response.